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# Your Business Realm

Lana Ratapu

## Sitemaps

- [XML Sitemap](https://yourbusinessrealm.com.au/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Marketing](https://yourbusinessrealm.com.au/2024/03/08/marketing/) - How to get hot leads that know what you do and why they should buy from you…First off, we’re keeping things super simple here. We’re breaking down big ideas into easy-to-understand bits that anyone—whether you’re a newbie or a seasoned pro in sales and marketing—can grasp. Now, I know you might be thinking, “But will
- [Margins](https://yourbusinessrealm.com.au/2024/03/08/margins/) - Making money is not easy…Before we dive in, let’s lay down three important points: Simplification is Key: We’ve stripped down everything about margins to its core principles. This means whether you’re running a large manufacturing plant or a small retail shop, you can apply these principles effectively. Ask the Right Questions: Instead of wondering how
- [Productivity](https://yourbusinessrealm.com.au/2024/03/08/productivity/) - A 10 minute kickstart to boost your productivity…Let’s cover a couple of key points to get started: Keep It Simple: We’ve stripped away all the fluff to focus on the core principles. Whether you’re running a big corporation or a small startup, these principles apply to everyone. Ask the Right Questions: Instead of dwelling on
- [Blog Template](https://yourbusinessrealm.com.au/2024/06/20/blog-template/) - TitleText Goes Here

## Pages

- [home](https://yourbusinessrealm.com.au/) - Building Communities byBuilding BusinessesDownload Your Free 5 Step Guide Book >> Ways I help… Business Advisor & CoachIntroducing Lana...After nearly two decades in the coaching, consulting and advisory space, Lana has extensive client experience. She has studied NLP and is a Master Practitioner specialising in shifting team and individual performance. She regularly presents workshops and
- [Trade Services](https://yourbusinessrealm.com.au/trade-services/) - Circular Icon Border Trade ServicesExamples:Mechanics, Electricians, Plumbers, Drain Layers, Machinery Operators, IT Services etc INDUSTRY DESCRIPTIONThe Trade Services sector is very broad and covers various sectors such as all the building and construction trades as well as automotive services etc. Its core business model is to hire experts/technicians, charge them out for more than what you
- [Professions](https://yourbusinessrealm.com.au/professions/) - Circular Icon Border ProfessionsExamples:Lawyers, Accountants, Designers, Specialist Consultants, Engineers etc INDUSTRY DESCRIPTIONThe Professional Services sector provides various professional, scientific and technical services to a range of markets. Performance is largely linked to how aggressively an expansion strategy is implemented. Charge an hourly rate or contract rate that covers expertise, administration staff, office overheads. Charge out
- [Manufacturers](https://yourbusinessrealm.com.au/manufacturers/) - Circular Icon Border ManufacturersExamples:Engineering Shops, Fabricators, Assemblers, Component Manufacturers, Kitchen Manufacturers etc INDUSTRY DESCRIPTIONManufacturing is the process of converting raw materials and/or parts into finished goods that can be sold direct to consumer or business-to-business or to distributors or exported. It covers a wide range of industries from consumables to durables. Buy raw materials and
- [Retailers](https://yourbusinessrealm.com.au/retailers/) - Circular Icon Border RetailersExamples:Hospitality, Clothing, On-line, Appliances, Food, Pharmacy, Specialty Stores, Chains etc INDUSTRY DESCRIPTIONRetail has often been seen as an extremely challenging sector with the advent of online sales, high rentals based on inflated commercial property values and most recently, consumer behaviour trends attributable to COVID-19. Couple this with the ease of price comparison
- [Brokers](https://yourbusinessrealm.com.au/brokers/) - Circular Icon Border BrokersExamples:Property, Insurance, Finance, Mortgage, Share Traders, Travel etc INDUSTRY DESCRIPTIONBrokers operate as a person or firm who arranges transactions between a buyer and a seller for a commission when the deal is executed. A broker who also acts as a seller or as a buyer becomes a principal party to the deal.
- [Wholesalers](https://yourbusinessrealm.com.au/wholesalers/) - Circular Icon Border WholesalersExamples:Importers, Distributors, Agencies, Business to Business Merchants etc INDUSTRY DESCRIPTIONWholesaling, importing or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers and related subordinated services. In general, it is the sale of goods to anyone other than a
- [Workshops](https://yourbusinessrealm.com.au/workshops/) - WorkshopsPremium Workshops for Business Owners… R E – F O C U S on what Your Business owes you… R E – E N E R G I Z E with other owners solving business challenges R E – C O M M I T to Building Your Ideal Business with Income,
- [[FS] The Scoreboard](https://yourbusinessrealm.com.au/the-scoreboard-2/) - The Scoreboard TemplateTrack Your Business Like Your Favourite Sports Team inc. Team Progress and Monthly Turnover with ease The Scoreboard will show you how to… Track your teams progressGauge the state of your business at any given timeMake sure your business makes excellent money and is easier to runWhere Should We Send Your Copy?Oops! We
- [[FS] Profit Maximizer](https://yourbusinessrealm.com.au/fs-profit-maximizer/) - The 1 Page Profit MaximiserIncrease earnings without working more, track expenses for control, and retain customer loyalty regardless of pricing. The Profit Maximiser will show you how to…Get your customers to buy from you regardless of priceMonitor & control your costs so it always feels like you’re on top of itMake sure your business makes
- [[FS] Marketing Strategy](https://yourbusinessrealm.com.au/fs-marketing-strategy/) - The 1 Page Marketing StrategyGet clear on your point of difference, build customer loyalty and leave your competitors behind The Marketing Strategy will show you how to…Be your customers #1 choice no matter what competitors are sayingMake your business well known and be clear on your point of differenceBuild trust with your customers, knowing they
- [[FS] Business Owners Bonus Pack](https://yourbusinessrealm.com.au/bob/) - Business Owners Bonus PackFree Tools & Strategies For Fast Bankable Results Download Download Download Download Download Professional ServicesRetailTrade ServicesWholesalersBrokersManufacturersHelpful? Join my Business Owners Community Page for more weekly Tips, Tools & Strategies…Join Now
- [[FS] Cheat Sheets](https://yourbusinessrealm.com.au/fs-cheat-sheets/) - Industry Cheat SheetsEach Cheat Sheet spells out on a single page how to Optimise Your Income including the Biggest Challenges and Best Opportunities for each business type… Manufacturers Professional Services Trade Services Retail Brokers WholesalersDownload Your FREE Copy to find out what’s missing in your Business!Oops! We could not locate your form.
- [[FS] Blog Builder](https://yourbusinessrealm.com.au/fs-blog-builder/) - The Blog BuilderHow to build a great marketing piece: Stand out from your industry by focusing on why people should buy from you—not just blending in with the competition. 2 Key Decisions before you start…Choose Your TargetWho are your BEST customers, your ‘A’ Graders, the ones you want more of, who accept your recommendations, don’t
- [[FS] The Secret Recipe](https://yourbusinessrealm.com.au/fs-secret-recipe/) - The Secret RecipeFind & fix the 3 critical parts of your business where money is MADE or LOST… You’ll learn how to upgrade your… Marginshow to widen the gap between your sales price and your costs so there’s more money in the middle for you Sales & Marketinghow to make sure your marketing is saying
- [Presentation](https://yourbusinessrealm.com.au/presentation/)
- [Courses + Programs](https://yourbusinessrealm.com.au/courses/) - ProgramsPremium Programs &Short Term Courses for Business Owners & Their Teams… Premium ProgramsIdeal Business ProgramThe Foundations Program will teach you the fastest way to grow your business with best-practise systems.It’s like an MBA for business owners using your business as the case study. All content has been field tested over a decade and represents the
- [Guide Book](https://yourbusinessrealm.com.au/guide-book/) - **BONUS GIVEAWAY: DOWNLOAD NOW AND RECEIVE FREE GUEST PASS TO NEXT LIVE QUARTERLY PLANNING EVENT** 2025 Guide Book5 Simple Strategies This is THE Must-have Resource For Business Owners Who Want Fast, Bankable Results Within 5 Weeks, Even If You’re Time Poor & Under The Pump…Send My Copy >> Where should we send your copy? Name
- [Business Scan](https://yourbusinessrealm.com.au/business-scan/) - This 8-Minute Business Scan will show us where your biggest growth opportunities are.
- [Move Faster](https://yourbusinessrealm.com.au/move-faster/) - Great! An email with all the details will arrive in your inbox shortly.If you’d like to build your Ideal Business even faster, watch this 2 minute video now.Next StepIf You Want to Move Faster, Then See What’s In a 15min Strategy Session…If you own a business and want it to make it easier to run
- [Strategy Call](https://yourbusinessrealm.com.au/strategy-call/) - If You Want to Move Faster, Then See What’s In a 15min Strategy Session…If you own a business and want it to make it easier to run and more profitable, then you could be just a few strategies away from more money, more freedom and more growth… In this fast-paced, 15-minute session, we will…Assess your current
- [Next Step](https://yourbusinessrealm.com.au/next-step/) - Next StepThere’s just 1 more step to get youready for your Strategy Session…Watch this 2-minute video so you know how this all works. 3 Quick Steps So You’re Ready For Our Call… 1.Make sure you set this time aside in your calendar and guard the time against interruptions!… cool?2.Watch out for an email coming your
- [Business Optimisor](https://yourbusinessrealm.com.au/optimiser/)
- [Guide Book Bonus](https://yourbusinessrealm.com.au/guide-book-bonus/) - Great! We’ll be in touch shortly via email. In the mean time…Access Your Bonus Workbook…Grab your copy of the Bonus Workbook from our Facebook Page below!While you’re there, check out our free tools & resources for Business Owners as well as Guest Passes to our Business Workshops & Events. Exclusive content and training on how
- [Meet Lana Ratapu](https://yourbusinessrealm.com.au/meet-lana-ratapu/) - Business AdvisorA Little moreAbout Lana…Hey there, I’m Lana. I’m on a mission to help business owners build a business and a life they love. I believe that success shouldn’t come at the cost of happiness, and that’s why I’m dedicated to helping entrepreneurs build businesses that serve their lives. After all, we work hard to
- [Ideal Business Program](https://yourbusinessrealm.com.au/ibp/) - FoundationsThe Ideal Business Program The Ideal Business Program is the fastest way to grow your business using best-practise systems with easy to use templates and processes…The 4 Foundations below will deliver the income, freedom and scale that you’re looking for from your business…It’s like an MBA for business owners using your business as the case
- [Thank You Page](https://yourbusinessrealm.com.au/thank-you/) - Great! We’ll be in touch shortly via email. In the mean time…Join our online community for Business Owners…Join us inside our Community Facebook Group! It’s a group for like-minded Business Owners committed to building their Ideal Business Exclusive content and training on how to improve and grow your business Real-life case studies from other business
- [The Scoreboard](https://yourbusinessrealm.com.au/the-scoreboard/) - The Scoreboard TemplateTrack Your Business Like Your Favourite Sports Team inc. Team Progress and Monthly Turnover with ease The Scoreboard with show you how to… Track your team progressGuage the state of your business at any given timeMake sure your business makes excellent money and is easier to runWhere Should We Send Your Copy? Name(Required)
- [Marketing Strategy](https://yourbusinessrealm.com.au/marketing-strategy/) - The 1 Page Marketing StrategyGet clear on your point of difference, build customer loyalty and leave your competitors behind The Marketing Strategy will show you how to…Be your customers #1 choice no matter what competitors are sayingMake your business well known and be clear on your point of differenceBuild trust with your customers, knowing that
- [Values Profile](https://yourbusinessrealm.com.au/values-profile/) - Your Free ProfileValues ProfileGives you a measure of the 7 Values that drive your behaviour. The top 2-3 Values of your profile are assessed as your “Core Values”. If your Core Values are not being met you’ll feel unmotivated and less than confident. When your Values “clash” against each other or with other people in
- [Profit Maximizer](https://yourbusinessrealm.com.au/profit-maximizer/) - The 1 Page Profit MaximizerIncrease earnings without working more, track expenses for control, and retain customer loyalty regardless of pricing. The Profit Maximizer with show you how to…Get your customers to buy from your regardless of priceMonitor & control your costs so it always feels like you’re on top of itMake sure your business makes
- [Lets Chat](https://yourbusinessrealm.com.au/lets-chat/) - Let’s Talk…Choose a time that suits and let’s talk about your business…Whether it’s promoting your Business or helping with a pressing issue, a 15 minute Brainstorm is a great place to start. If I can help you I will and if I can’t I’ll see if I can point you in the right direction…
- [Professional Advice](https://yourbusinessrealm.com.au/professional-advice/) - Professional AdviceI work with a dedicated team of Business Advisors across Australia and New Zealand.As advisors, we have two separate but connected roles: one free, the other paid. Check out the difference below… Business AdvisorWorking with clients on a Return-On-Investment (ROI) basis. This means the income made by clients as a result of working with
- [Promote My Business](https://yourbusinessrealm.com.au/promote-my-business/) - Your Free PR PeiceBusiness FeaturePart of My Role as Local Advisor is to Promote Businesses like Yours…I do this through a Business Feature… It’s like a Free PR Piece for your Business on our Local Business Network page. My goal is to Promote every Business in our Local Area… I’ll do a short interview, write
- [Testimonials](https://yourbusinessrealm.com.au/testimonials/) - TestimonialsListen to What Others Have to Say..."Everything has superseded what we thought would happen..."Matt | Platinum Security "I know she's always at the end of the phone if I need her..."Lynda | Platinum Security "We have reached all our biggest with Lana on our side..."Angie | Solar Partners "This one job alone was 6x what
- [Programs](https://yourbusinessrealm.com.au/programs/) - ProgramsAdvisory ProgramsWorking With Business Owners to Deliver their Ideal Income, Freedom and Scale…How the Program Works… First we start with an ‘Alignment Session’ Together we build a detailed plan for the goals you have for your business. Next we assess your financial reports for current and projected performance. Then we work with you to engage
- [Client Stories](https://yourbusinessrealm.com.au/client-stories/) - Client StoriesEvery business owner has their own objectives and motivations for why they do what they do. Get inspiredwith results that demonstrate what partnerships can achieve…I’ve worked with hundreds of businesses over 18 years. Rather than having a page of comments from clients, (I am always humbled to receive testimonials), it may be easier to
- [Free Stuff](https://yourbusinessrealm.com.au/free-stuff/) - The Secret RecipeThe Secret Recipe describes the 3 critical parts of your business where money is MADE or LOST… 1MARGINShow to widen the gap between your sales price and your costs so there’s more money in the middle for you 2SALES & MARKETINGhow to make sure your marketing is saying the right type of things…
- [Founders Statement](https://yourbusinessrealm.com.au/founders-statement/) - Founders StatementFounded by Will Fulton, Trusted Advisor Network (TAN) is a professional network of over 50 Business Advisors across NZ and Australia. Our ResourcesTAN Members use market-leading Consulting and Coaching Programs for Clients in the SME Sector. Resources include all the software, educational models, program formats, presentations, templates, workbooks and resources that our members need to
- [Shop](https://yourbusinessrealm.com.au/shop/)
- [My account](https://yourbusinessrealm.com.au/my-account/) - [woocommerce_my_account]
- [Checkout](https://yourbusinessrealm.com.au/checkout/) - [woocommerce_checkout]
- [Cart](https://yourbusinessrealm.com.au/cart/) - [woocommerce_cart]

## Events

- [The Scaling Business Method](https://yourbusinessrealm.com.au/event/the-scaling-business-method/) - Your InvitationScale Smarter. Lead Better. Grow with Clarity in 90 Days.Learn the 5 Strategic Shifts for Business Growth and How to Accelerate Your Success with Less Stress in the Next 90 Days Date: Wednesday, 26th November Location: Gosford Sailing Club Time: 9:00 AM – 3:30 PM You’ve put in the work—built a business you believe
- [The Business Bootcamp Intensive](https://yourbusinessrealm.com.au/event/the-business-bootcamp-intensive/) - Your InvitationThe Business Bootcamp IntensiveUnlock 5 Key Business Strategies to Maximise Growth andGenerate Bankable Results In the Next 90 Days Date: Wednesday, July 30th Location: Gosford Sailing Club Time: 9:00 AM – 3:30 PM You’ve put in the work—built a business you believe in, crafted a great offering, maybe even built a team. But if
- [The Profit Upgrade Intensive](https://yourbusinessrealm.com.au/event/the-profit-upgrade-intensive/) - Your InvitationThe Profit Upgrade Intensive 5 Key Principals To Increasing Your Profit &How to Shift Your Performance In The Next 90 Days. Date: Wednesday, April 2nd Location: Gosford Sailing Club Time: 9:00 AM – 2:30 PM Plans are nothing; planning is everything.” – Dwight D. Eisenhower What to Expect? Boost Profits Without Extra Work: Identify high-margin
- [The Communications Upgrade Workshop](https://yourbusinessrealm.com.au/event/december-planning-event/) - Your InvitationThe Communications Upgrade WorkshopLearn the 5 Critical Steps to Empowering Your Communication and Shift Your Performance in the Next 90 Days! Date: Wednesday, December 11th Location: Gosford Sailing Club Time: 9:00 AM – 12:30 PM Plans are nothing; planning is everything.” – Dwight D. Eisenhower What to Expect? Transform Communication in Your Business: Learn
- [AI-Driven Business Growth Day](https://yourbusinessrealm.com.au/event/october-planning-event/) - Your InvitationAI-Driven Business Growth DayProven Strategies and AI Tools for Easier, More Profitable Operations in 2024 Date: Tuesday, October 1st Location: Gosford Sailing Club Time: 9:00 AM – 3:30 PM Plans are nothing; planning is everything.” – Dwight D. Eisenhower What to Expect? Get the Proven AI Tools Making a Difference: How to boost productivity
- [Quarterly Planning Event with Lana Ratapu June 2024](https://yourbusinessrealm.com.au/event/quarterly-planning-event-with-lana-ratapu-june-2024/) - Your InvitationIn-Person Quarterly Planning Session “Plans are nothing; planning is everything.” – Dwight D. Eisenhower What to Expect? AI for Business Growth: Discover 10 cutting-edge AI tools that accelerate results, save time, and cut costs. Strategy Map: Crystallise your business vision into actionable strategies, identifying your strategic advantages. 90 Day Action Plan: To translate your learnings
- [Quarterly Planning Event with Lana Ratapu](https://yourbusinessrealm.com.au/event/quarterly-planning-event-march21/) - Your InvitationIn-Person Quarterly Planning Session “Plans are nothing; planning is everything.” – Dwight D. Eisenhower What to Expect? Digital Marketing Mastery: Learn how to magnify your digital presence effectively, affordably and with ease. Experts Hotseat: Ask the experts advice from industry leaders to navigate your unique business challenges Power Planning Session: Clarify your direction, pinpoint

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- [Pilot Program](https://yourbusinessrealm.com.au/page_category/launch/)